MVP Development
Product Design and Development for a Investment MVP platform
Our team started this software project with a clear goal: to create a web-based investment platform that empowers users to invest and enjoy financial rewards.
The project was set in motion when our client presented their initial concept and a concise project brief, which detailed the core features, investment plans, and essential business rules. Right from the start, our primary focus was on collaborating closely with the client, using our expertise to assist them in making informed decisions that would expedite the development process.
Leveraging our experience, we recommended the integration of key solutions, such as Sumsub for identity verification and Auth0 for user account creation and authentication. These selections were made with the dual purpose of bolstering user security and trust, as well as streamlining the onboarding process to enhance the overall user experience.
The initial request from the client posed a fundamental question:
How could we efficiently introduce a Minimum Viable Product (MVP) for the investment platform project?
Our primary obstacle was to pinpoint the crucial features required for the initial release of the project and identify the integrations that would expedite its early launch.
In close collaboration with the client, we undertook a comprehensive validation process to outline the foundational Wireflows for the entire platform. This critical step allowed us to solidify our comprehension of what the MVP should encompass. Through these Wireflows, we recognized that the MVP should prioritize essential functionalities, which included:
Login and Signup: The first building block involved establishing a secure and user-friendly login and signup process. To streamline this crucial aspect, we opted to leverage Auth0, a trusted platform for authentication and identity management.
Investor Identity Verification: Building trust and ensuring compliance were of paramount importance. We recommended the integration of Sumsub, a robust identity verification solution, into the platform. This not only expedited user onboarding but also guaranteed the validation of investor identities, enhancing the platform's security.
Investment Creation: The core purpose of the platform was to facilitate investments. Therefore, we prioritized the ability to create an investment within the MVP.
Investment detail: Despite being an MVP, we acknowledged the significance of providing users with a basic overview of their investments. The Investment detail displayed essential information, such as the investment amount and earnings, in a convenient chart format.
With these key features defined, our challenge extended to selecting the most suitable integrations that would enable a swift launch. After a thorough evaluation, we decided on the following integrations:
Auth0: Auth0 was chosen to manage the login and account creation process. Its robust security and user management capabilities were in alignment with our objective of creating a secure and efficient user experience.
Sumsub: The integration of Sumsub directly within the platform streamlined the user onboarding process and ensured investor identity verification, addressing a critical aspect of financial services.
Plaid: Although not initially mentioned, we recognized the need to facilitate the linking of users' bank accounts to the platform for seamless fund transfers and transactions. Plaid was selected for this purpose.
The architectural and design aspects of the investment platform were orchestrated with a central focus on augmenting investor earnings and delivering a user-friendly interface.
User-Centric Design: Right from the project's inception, our design philosophy revolved around the user. The home screen was purposefully crafted to offer investors an intuitive and informative view of their investments. Through the graphical representation of investments earnings, users can easily visualize the growth of their earnings over time. This user-centric approach was in harmony with established usability guidelines and UX laws, including Hicks' Law, which emphasizes simplicity and efficiency in user interfaces, the Proximity Law, which encourages the grouping of related elements, and Miller's Law, which takes into account cognitive load and information processing.
Investment Detail Screen: In addition to the visual representation of investment portfolios on the home screen, we recognized the necessity for a dedicated space where investors could delve deeper into the specifics of each investment. The investment detail screen was meticulously engineered to provide comprehensive information. Investors could easily access statements, track investment activity, review earnings, and make deposits. This feature not only bolstered transparency but also equipped investors with the essential tools for making informed decisions about their financial portfolio.
The system's architecture was designed to support these user-centric design elements. The platform's backend infrastructure was constructed to securely and efficiently manage user data, investment details, and financial transactions. The seamless integration of third-party services such as Auth0 for user authentication, Sumsub for identity verification, and Plaid for bank account linkage further amplified the platform's functionality.
In summary, the system's architecture and design were intricately aligned with the project's core objective of maximizing investor earnings. By prioritizing user-friendliness, accessibility, and transparency, the platform was engineered to offer a robust and engaging user experience, thereby contributing significantly to the overall success of the project.
Sprint-Based Development: The development process revolved around defined sprints, each customized to handle specific sets of features and functionalities. Sprint planning was based on effort points, providing a transparent understanding of the workload associated with each task. These effort points played a pivotal role in effectively prioritizing and allocating development resources.
Cross-Functional Kickoff Meetings: Collaboration was the linchpin of our development process. For every sprint, we orchestrated kickoff meetings that brought together key stakeholders, including the development team, the customer, the UX designer, and the Product Owner (PO). The PO and UX designer assumed crucial roles in these meetings, furnishing comprehensive explanations and insights into how the features should appear and behave. This collaborative approach ensured that development efforts remained closely aligned with user expectations and business objectives.
Technology Stack: Our development team used a contemporary technology stack to craft a resilient and responsive investment platform. React, a renowned JavaScript library for constructing user interfaces, building the front end. React's component-based architecture and reusability streamlined the development and upkeep of the user interface. On the backend, Node.js was selected for its scalability and event-driven architecture, enabling swift and dependable server-side development. This technology choice guaranteed a seamless and cohesive user experience throughout the platform.
Agile Methodologies: The project adhered to agile methodologies, accentuating adaptability, cooperation, and iterative development. With clearly defined sprints, the team could flexibly respond to evolving requirements and priorities as the project advanced. This approach facilitated swift development and ensured that the product remained attuned to the shifting needs of users and the market.
Timeline and Milestones: Each sprint was accompanied by a well-defined timeline, featuring distinct start and end dates. These timelines played a crucial role in monitoring progress and sustaining momentum throughout the project. Milestones and checkpoints were established to assess the completion of pivotal deliverables, keeping the project on track and guaranteeing the attainment of objectives.
By fostering collaboration, upholding agile principles, and employing a technology stack that underpinned our goals, the implementation and development phase of the project laid the foundation for the triumphant creation of the investment platform. This phase represented the heart of our project execution, where concepts and designs were transformed into functional and user-friendly software.
Tell us who you are and what motivates you to build an amazing product
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
